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	<title>Comments on: Understanding your goals and your target audience</title>
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	<link>http://www.heidicool.com/blog/2005/07/21/goals/</link>
	<description>web • content • marketing • navigation • seo • social media</description>
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		<title>By: Domains at Retail</title>
		<link>http://www.heidicool.com/blog/2005/07/21/goals/comment-page-1/#comment-98</link>
		<dc:creator>Domains at Retail</dc:creator>
		<pubDate>Thu, 23 Oct 2008 23:11:13 +0000</pubDate>
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		<description>Finally got a chance to continue reading up on planning a web site. Step 2 is right. You do need to organize and understand your goals. I&#039;ve built websites without a real goal except I want to do &quot;this&quot;. Then the site becomes scattered, does not add significant value and needs to get reworked. Once I rework the sites setting out my goals, then the value in my eyes of the web site becomes better. Off to reading the next step in planning a web site.
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