As some of you know, I'm a bit of a podcast junkie—listening to everything from NPR's "Wait, Wait Don't Tell Me" to the BBC's "In Our Time." Last week, as I was running errands, I listened to an intriguing lecture about search engine technology provided by Princeton's University Channel, a collection of podcasts provided by UC member universities.
The podcast featured Jan Pedersen, chief scientist for search and marketplace with Yahoo!, who gave a talk at Vanderbilt University on "The workings of Internet search engines" on January 12, 2007.
While Pedersen's focus was not on optimizing your Web site for search engines, his explanation of how they work and the challenges they face as the Internet grows so quickly, provides helpful background material to those of us who want to ensure that our Web pages are easily found.
If you'd like to understand more about how search engines work, I highly recommend listening to this lecture. It is 51 minutes long and non-technical enough that it should be accessible to most listeners.
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