
Robots say the darnedest things
This is the third in a series of posts that discuss Search Engine Optimization (SEO) and other Web marketing strategies.
As you know from my earlier post on commenting, people (and robots) like to leave comments on other people's blogs in order to provide links back to their own Web site. This in turn can improve your rank on search engines. When done solely with the goal of boosting traffic, this can be annoying. Such comments are often off-topic, vague or otherwise inadequate. Neither bloggers nor their readers care to read input that doesn't add to the discussion at hand.
Careful commenting, on the other hand, will not only give you links, but it will also help you to build your reputation in your given field, network with others in that field and share your ideas with a wider audience.
Links build traffic to your site in multiple ways. If more sites link to you, you'll raise your rankings with search engines. However, not all comment links will do that. Many blogs use "rel=nofollow" in links. Search engines ignore such links when ranking your site. But that's O.K. Links are more useful for the direct traffic they send to your site—the traffic from the people who read your comments and find them interesting enough to visit your site. What follows are a few ideas on how to use blogs (or discussion groups) to direct traffic to your blog or Web site.
Read first. Post later. If your Web site or blog is about Internet Marketing, then find out who else is writing about this. If you subscribe to a journal or magazine on the topic, see if they have an online discussion board or if they recommend certain blogs. Use Google, Technorati, de.licio.us or your preferred strategy to find what blogs are popular in the field. You can also find (and promote your own) blogs through your social networking activities. I recently found Ob81, a Mac-focused blog, when I became friends with its author, Howard, on Pownce to which I was invited by Tiffany, who I met on Flickr.
Once you've found a few promising blogs, read a few entries from each one. Do you agree with most of what the author has to say? If so, look through the archives; does he/she write regularly on topics that would interest you and/or your readers? Would you come back and read future entries? Did you spend more time reading through the entries than you originally expected? If so, then subscribe to the feed or bookmark the site.
What if the blogger seems out of touch with reality? In your educated opinion are his/her entries wrong or misguided? Do the readers agree? Are the readers confused? Does the site seem to get a lot of traffic? Consider keeping track of this site as well. Your future comments may be of service to those readers. This applies primarily to sites whose topics are somewhat objective by nature. It's fine to politely give advice to the guy who just started learning HTML and is blogging about using <font> to control type on a Web page. You're helping him and his readers to learn more, and will be respected for your authority (presuming you were telling him to use Cascading Style Sheets.) But if you believe in the Flying Spaghetti Monster and start correcting the guy who blogs about his belief in the Swimming Tortellini Monster your results may vary. You could find yourself in an amusing discussion or a rigorous flame war, but you probably won't be driving a lot of converts to your site.
Now that you've found a few worthwhile blogs or discussion groups it's time to chime in. But don't force it. As you are reading through the entries just think of what comes to mind. Do you have questions about the article? Ask them. If the entry gave tips on choosing your target audience, and you've got an additional tip, share it. Keep the audience in mind, would your comment or question be helpful to other readers? Does it add to the value of the discussion? If so post it. You can use the same criteria when posting to other people's blogs as you would your own. If it is meaningful and on topic, go ahead.
If nothing comes to mind, then don't feel you have to comment. Wait until you find an entry that gives you an idea. If you try to force it, but don't have anything to say, this will reflect poorly on you. You won't generate further dialogue with the other readers and you won't inspire them to follow the link back to your site. Think of your comment as the appetizer and your Web site as the meal. If you serve spam (pun intended)—or anything else that doesn't taste quite right—they're not going to follow you to the main course.
Connecting with these readers is important because they are your target market. These people are already interested in your topic. That means they are more likely to buy your widget, attend your event, collaborate on your project, learn from your advice, or otherwise relate to what your site has to offer. Traffic from search engines is nice, but it won't be as finely targeted as traffic from sources related directly to your topic.
When commenting you generally include the link to your site in the appropriate Web site field. You can also include links within your text. Some people advise against this, saying it can single you out as a spammer, but I think if the links are in context it is O.K. If a link will add to the point you are making then include it. If the link is to your own site, just make sure it goes to a page pertinent to the comment rather than the home page.
Well, that should be enough to get you started. Now go out and promote yourself. You'll probably meet some interesting people and pick up some new ideas along the way.
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Comment by Gloson — October 1, 2009 @4:23 am
Thanks Gloson!
Your post, 15 Ways To Get Your Blog Comments Noticed, was superb—a must read for all commenters. (I'll add it to the links at the bottom of the post.) Those are great tips too. It is just as easy to look foolish by leaving a bad comment as to look wise by leaving a good one. That's something worth remembering. I also find it helpful to subscribe to comments. I don't do it all of the time, but unless one is keeping a log of every comment one makes it's really the easiest way to keep track of the ongoing conversation. Thanks for visiting and for sharing your great suggestions!
Comment by Heidi Cool — October 1, 2009 @7:28 am
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