Comments on: Copy Writing: Long vs. Short, Does it Matter?

By: Craig

Craig — Mon, 07 Feb 2011 22:09:53 +0000

Content and relevance who would have guessed that these are the secrets. Anyone that has been around the block understands these concepts. I'm sure we have all spent a few hours looking at the Red Headlines and erratic claims in some marketing copy. I'm amazed that people are still trying to use these tactics. I know that when I see this sort of thing I use the click off option. Usually to be met with an exit box or three. This just gives the reader a bad taste in their mouth for all marketing efforts. Much better to provide thoughtful informative copy and expect the reader to have some intelligence and make a determined decision.

By: kavitasyon

kavitasyon — Tue, 23 Nov 2010 19:48:45 +0000

Every writer, at one time or another, has been in the position where their creativity flows unchecked. They can’t stop writing. In certain circumstances that is great, but at other times it can be dangerous leading to ‘over-written’ copy.

By: Grant's Phoenix Arizona web design

Grant's Phoenix Arizona web design — Fri, 08 Oct 2010 03:21:07 +0000

Long vs short. The only definition that matters is defined by the reader, not the writer. Long copy is only long if it's too damn boring to read. The stuff that works best in any Target Market is entertaining, accurate, easy to read, and informative.

By: SEO Copywriting

SEO Copywriting — Wed, 29 Sep 2010 06:52:35 +0000

With SEO at the top of everyone's minds, what an interesting article to discuss. I think the length of copy will differ for each business and will depend on their own ideas and target market. You need to write for the audience. Choosing the right words to place on the page is also important as you want people to notice the website and have it ranking highly in search engines.

By: RaiulBaztepo

RaiulBaztepo — Sun, 29 Mar 2009 02:34:05 +0000

Hello! Very Interesting post! Thank you for such interesting resource! PS: Sorry for my bad english, I'v just started to learn this language See you! Your, Raiul Baztepo

By: lazer epilasyon

lazer epilasyon — Wed, 10 Dec 2008 15:01:08 +0000

very good article.. Write as much or as little as is needed for readers to learn, understand, make a decision or otherwise reach our and their goals.

By: güzel sözler

güzel sözler — Wed, 22 Oct 2008 15:11:11 +0000

I'm not a copywriter, far from it, but I really believe people should write for their audience.

By: Güzel Sözler

Güzel Sözler — Fri, 30 May 2008 01:26:26 +0000

The length of the headline and the copy will depend on whatever works for whatever you are selling. In other words, the only way to know what works is to test different approaches.

By: oyun

oyun — Thu, 08 May 2008 02:41:16 +0000

Hi, very interesting post. If you look at the websites of marketers who sell "information" products on topics such as "how to make lots of money with no effort" they often present the visitor with reams of information. I've never been able to tell if its to hypnotise the reader in to buying or trying to convince them that it actually works by telling them over and over again.

By: SEO Philadelphia

SEO Philadelphia — Tue, 18 Mar 2008 09:57:00 +0000

In my opinion, copy Writing is something that both experienced and newbie Webmasters find difficult to master because everyone concentrates on sales rather than creating valuable content. Most small business fail because they miss this vital first step and jump straight in with sales and wait for an income that doesn't come, they just do it the wrong way then unfortunately after a while just decide that the internet isn't for them and miss tremendous opportunities.

The length of the headline and the copy will depend on whatever works for whatever you are selling. In other words, the only way to know what works is to test different approaches. Go for various headlines to see which works best at capturing attention and communicating a benefit. Similarly, test the amount of information you provide. Does more or less work better at producing the desired action? Well the answer will be at your desk once after analyzing these little but ‘vital’ approaches. Ultimately, in the end that’s the only answer that will ever matter to you.