http://www.heidicool.com/blog/2008/01/16/your-home-page-is-not-your-index-its-your-store-front/ web • content • marketing • navigation • seo • social media Sat, 09 Jul 2011 15:21:35 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.heidicool.com/blog/2008/01/16/your-home-page-is-not-your-index-its-your-store-front/comment-page-1/#comment-1422 Web Development Blog: Heidi Adams Cool » Welcome to the new home of the Web Development Blog! Mon, 23 Feb 2009 19:57:05 +0000 http://www.heidicool.com/blog/?p=125#comment-1422 [...] Your home page is NOT your index; it's your store front [...] http://www.heidicool.com/blog/2008/01/16/your-home-page-is-not-your-index-its-your-store-front/comment-page-1/#comment-1075 Heidi Cool Wed, 31 Dec 2008 05:45:24 +0000 http://www.heidicool.com/blog/?p=125#comment-1075 Brian, Excellent points. This is yet another great reason to focus your attention on the most important areas of the site. Knowing that people don't always enter through the front door, we not only want to make navigation easy from any entrance, but we need to consider how SEO helps people find those entrances in the first place. http://www.heidicool.com/blog/2008/01/16/your-home-page-is-not-your-index-its-your-store-front/comment-page-1/#comment-1074 Brian Petti Tue, 30 Dec 2008 23:23:52 +0000 http://www.heidicool.com/blog/?p=125#comment-1074 From a SEO (search engine optimization) perspective, think of which "internal" pages you want to have better chances of getting higher results in Google. If you don't have a link to the "important" content, your going to loose valuable page rank. Or, if you have too many links on the home page, you can also loose page rank. So not only do you have to think about what will be attractive to the end user, you also have to think about what will perform the best in the serps. What good is a home page that looks inviting but has no indexable content? After all, your home page is usually the highest ranked page of your website. You need to think about how people will find your store, before you think about how to make people come inside, no? Think of it as you have one bottle of wine (website) to share with five people (pages) who are all varied in size and weight. Each person wants to get the same "buzz" (#1 position in Google). Do you pour everyone an equal amount, or do you pour more in one versus the others because the "bigger" person needs more wine to get the same buzz? Happy New Year! http://www.heidicool.com/blog/2008/01/16/your-home-page-is-not-your-index-its-your-store-front/comment-page-1/#comment-1073 web izrada Fri, 05 Sep 2008 01:06:29 +0000 http://www.heidicool.com/blog/?p=125#comment-1073 Great article, I must say, the homepage reflects much more then just "whats in the shop". Its more like first impression then anything else and I agree that we all should pay much more attention on the subject... http://www.heidicool.com/blog/2008/01/16/your-home-page-is-not-your-index-its-your-store-front/comment-page-1/#comment-1072 Jeffrey Raval, MD, FACS Tue, 20 May 2008 01:05:10 +0000 http://www.heidicool.com/blog/?p=125#comment-1072 Online one has to strike a balance between content that is for your viewers and the search engines. Our site has a mix of Flash and HTML. The Flash provides an engaging first impression and the HTML provides content for the search engines to read. http://www.heidicool.com/blog/2008/01/16/your-home-page-is-not-your-index-its-your-store-front/comment-page-1/#comment-1071 Denver Web Design Unleaded Software Fri, 11 Apr 2008 03:53:41 +0000 http://www.heidicool.com/blog/?p=125#comment-1071 I like the analogy to a storefront. Online people have very little to evaluate whether or not they will do business with you that it really comes down the how professional your first impression of your website is. Search engines have made it so simple to go to the next site, that you have to engage them right away or you risk losing them. http://www.heidicool.com/blog/2008/01/16/your-home-page-is-not-your-index-its-your-store-front/comment-page-1/#comment-1070 jack Thu, 10 Apr 2008 17:21:23 +0000 http://www.heidicool.com/blog/?p=125#comment-1070 I have read the poetry written from Saddam and I find much beautiful one to it. Sin has been written from a such personage. Thanks in order to have given the possibility to me to express. http://www.heidicool.com/blog/2008/01/16/your-home-page-is-not-your-index-its-your-store-front/comment-page-1/#comment-1069 Freelance Web Designer Fri, 04 Apr 2008 01:08:07 +0000 http://www.heidicool.com/blog/?p=125#comment-1069 Very interesting article, and I like the metaphor. I think what was said about the website's goals is very important. The pages on the site should focus on helping to reach the goals of the site. http://www.heidicool.com/blog/2008/01/16/your-home-page-is-not-your-index-its-your-store-front/comment-page-1/#comment-1068 Property Wed, 20 Feb 2008 01:21:06 +0000 http://www.heidicool.com/blog/?p=125#comment-1068 Every landing page is a storefront. This is because every page sells a different product. http://www.heidicool.com/blog/2008/01/16/your-home-page-is-not-your-index-its-your-store-front/comment-page-1/#comment-1067 santosh Sat, 16 Feb 2008 23:09:55 +0000 http://www.heidicool.com/blog/?p=125#comment-1067 True. Your Homepage is more than your store-front, it is actually a part of your personality. It reflects your ideas and ideals, you are projecting your inner thoughts and skills to the subconscious of your visitors who needs to be turned into your (website's) friends in a small time-frame. The website, I believe, is the extension of your self, and the index page is the doorway. Great write-up! Best wishes to you and this website.