http://www.heidicool.com/blog/2009/04/23/leadgeneration/ web • content • marketing • navigation • seo • social media Sat, 06 Mar 2010 23:09:14 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.heidicool.com/blog/2009/04/23/leadgeneration/comment-page-1/#comment-3928 Stefano Maggi Wed, 29 Apr 2009 07:08:23 +0000 http://www.heidicool.com/blog/?p=307#comment-3928 I think "lead" is just a part of the user path to purchase. We could summarize it into main steps, where content is the first. 1. Content generates (2) leads, that opens a (3) conversation, that helps establishing a (4) relationship. Purchase fits somewhere in this project and the location depends on the importance of the purchase and on the degree of investment the consumer needs to apply to it (money, attention, affection...). So it's surely true that content is very much valid as an "introduction". http://www.heidicool.com/blog/2009/04/23/leadgeneration/comment-page-1/#comment-3420 schools4me (schools4me) Thu, 23 Apr 2009 21:03:54 +0000 http://www.heidicool.com/blog/?p=307#comment-3420 <strong>Twitter Comment...</strong> Heidi Adams Cool - Marketing is matchmaking: making introductions through lead generation [link to post] - Posted using Chat Catcher ... Twitter Comment... Heidi Adams Cool - Marketing is matchmaking: making introductions through lead generation [link to post] - Posted using Chat Catcher ...]]> http://www.heidicool.com/blog/2009/04/23/leadgeneration/comment-page-1/#comment-3416 bloghighed (bloghighed) Thu, 23 Apr 2009 20:15:33 +0000 http://www.heidicool.com/blog/?p=307#comment-3416 <strong>Twitter Comment...</strong> New post: Heidi Adams Cool - Marketing is matchmaking: making introductions through lead generation [link to post] - Posted using Chat Catcher ... Twitter Comment... New post: Heidi Adams Cool - Marketing is matchmaking: making introductions through lead generation [link to post] - Posted using Chat Catcher ...]]>