Comments on: Take control of your social media presence before someone does it for you.

By: Heidi Cool

Heidi Cool — Wed, 04 Nov 2009 04:21:29 +0000

Thanks Frank,
I'm glad you liked it. I think you are right that many companies (and individuals) still haven't grasped how social media works. What I try to drive home is that they are already at risk. They don't need to be blogging or on Twitter for people to talk about them. Now with Google SideWiki, anyone can make any comment on any Web page. The big risk isn't what others will say, it's about what will happen if you don't establish your own presence, and don't listen to what is already out there. It's a hard idea to grasp if people are used to being in control of publishing their own information, but now anyone can publish. Hopefully if folks like you and I keep telling them how it works, they'll start to get it.

By: Frank Girard

Frank Girard — Wed, 04 Nov 2009 03:01:17 +0000

Great post Heidi. I'm dealing with an issue like this now...."We shouldn't have a blog because we have to be careful about what we say and someone might have negative comments about us they post there." You are right on the money on this issue. The problem is for those companies who don't understand social media, they're still in the old school mode...there has to be an entire shift in thinking which will be hard for some companies because of the perceived risk here. But, in my opinion, it is a shift that needs to be made if a company wants to continue to market effectively.

By: JDEbberly (J D Ebberly)

JDEbberly (J D Ebberly) — Mon, 21 Sep 2009 01:49:48 +0000

Twitter Comment... RT @hacool: @MackCollier absolutely, they'll complain if U blog or not, I blogged about social media recently [link to post] #Blogchat - Posted using Chat Catcher ...

By: Heidi Cool

Heidi Cool — Wed, 26 Aug 2009 15:28:53 +0000

Kristen,
You folks at Butler do indeed do a nice job of that. I'm glad to see that you've maintained and built on that momentum since Brad left to start Blue Fuego. I've also been particularly amused by the Butler Blue videos and related materials. Keep up the great work, it sounds like it works well for Butler, and you serve as a great example for other colleges and universities.

By: Kristen

Kristen — Wed, 26 Aug 2009 12:43:55 +0000

Butler University is one of the few higher education institutions that does this consistently. See our: Facebook page: http://www.facebook.com/go.butleradmission Blogs: http://go.butler.edu/cs Twitter: http://www.twitter.com/gobutler

By: johnheaney (John Heaney)

johnheaney (John Heaney) — Mon, 24 Aug 2009 12:45:58 +0000

Twitter Comment... lunch with @hacool last week inspired her to create great blog post about controlling yr SM messages [link to post] - Posted using Chat Catcher ...

By: Heidi Cool

Heidi Cool — Sat, 22 Aug 2009 01:49:44 +0000

Alan, I'm glad you liked it. Thank you also for sharing it on Twitter!

By: Alan the Houser

Alan the Houser — Sat, 22 Aug 2009 01:21:58 +0000

Wow Cool, great article! Thanks for taking the time to share that.