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	<title>Comments on: Goal-driven social media strategies &amp; tactics: how are you interacting with your target audience?</title>
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	<link>http://www.heidicool.com/blog/2009/09/24/goal-driven-social-media-strategies-tactics-how-are-you-interacting-with-your-target-audience/</link>
	<description>web • content • marketing • navigation • seo • social media</description>
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		<title>By: Heidi Cool</title>
		<link>http://www.heidicool.com/blog/2009/09/24/goal-driven-social-media-strategies-tactics-how-are-you-interacting-with-your-target-audience/comment-page-1/#comment-36479</link>
		<dc:creator>Heidi Cool</dc:creator>
		<pubDate>Thu, 12 Nov 2009 14:58:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.heidicool.com/blog/?p=479#comment-36479</guid>
		<description>&lt;p&gt;Malcolm,&lt;br /&gt;
Yes, corporate sites would love to get that sort of traffic! But you are right, blogs are still often misunderstood. Also those that use them for biz often focus too much on the business and not enough on the readers. As one of my Twitter friends once said, &quot;If you are selling dog food, don&#039;t blog about dog food, blog about dogs.&quot; If you write content that people find useful, they will visit. &lt;/p&gt;

&lt;p&gt;Tuhin, &lt;br /&gt;
In your case I would just keep writing. Also don&#039;t judge the success of your topics too quickly. Some posts may not get comments, but do get read. Others may not get read immediately but get read later. I have a post from 2007 that is still getting more visits than many newer posts. As you write more you&#039;ll start to get a feel for what is working and what isn&#039;t.&lt;/p&gt;
&lt;p&gt;But the more stuff you produce, the more chances you have of being found. This applies to both blogs and social media. The content still needs to be good, of course, but when you have more pages of content, you have more pages that Google can index, and thus more pages that people can search for and find.&lt;/p&gt; &lt;p&gt;On the social media side, increased activity increases visibility. When I answer more LinkedIn Questions, post more Tweets, etc. I get more contact requests, e-mails, Twitter follows, client leads and so forth because there is more of my material out there for people to discover.&lt;/p&gt;&lt;p&gt; The bottom line is this: whenever you have the time, spend it writing (or on social media) and post with your readers in mind. The trouble is that most of us don&#039;t have enough time. I&#039;m way behind on blog posts. I have 3 underway (blog design, Twitter censorship, and blogs as backbone of social media strategy) that I need to get out of my head and onto the site. The third one has to be up before Wednesday, as it will be the framing post for &lt;a href=&quot;http://wthashtag.com/Smchat&quot; rel=&quot;nofollow&quot;&gt;#smchat&lt;/a&gt; next week. This means that the weekend will be spent writing.&lt;/p&gt;&lt;p&gt; If you keep plugging away you&#039;ll see results, but also be patient, these results take time. I&#039;ve got a head start because I&#039;ve been blogging since 2005. Back then I was getting fewer readers per month than I now get in one day. But overtime they increased, as will yours.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Malcolm,<br />
Yes, corporate sites would love to get that sort of traffic! But you are right, blogs are still often misunderstood. Also those that use them for biz often focus too much on the business and not enough on the readers. As one of my Twitter friends once said, "If you are selling dog food, don't blog about dog food, blog about dogs." If you write content that people find useful, they will visit. </p>

<p>Tuhin, <br />
In your case I would just keep writing. Also don't judge the success of your topics too quickly. Some posts may not get comments, but do get read. Others may not get read immediately but get read later. I have a post from 2007 that is still getting more visits than many newer posts. As you write more you'll start to get a feel for what is working and what isn't.</p>
<p>But the more stuff you produce, the more chances you have of being found. This applies to both blogs and social media. The content still needs to be good, of course, but when you have more pages of content, you have more pages that Google can index, and thus more pages that people can search for and find.</p> <p>On the social media side, increased activity increases visibility. When I answer more LinkedIn Questions, post more Tweets, etc. I get more contact requests, e-mails, Twitter follows, client leads and so forth because there is more of my material out there for people to discover.</p><p> The bottom line is this: whenever you have the time, spend it writing (or on social media) and post with your readers in mind. The trouble is that most of us don't have enough time. I'm way behind on blog posts. I have 3 underway (blog design, Twitter censorship, and blogs as backbone of social media strategy) that I need to get out of my head and onto the site. The third one has to be up before Wednesday, as it will be the framing post for <a href="http://wthashtag.com/Smchat" rel="nofollow">#smchat</a> next week. This means that the weekend will be spent writing.</p><p> If you keep plugging away you'll see results, but also be patient, these results take time. I've got a head start because I've been blogging since 2005. Back then I was getting fewer readers per month than I now get in one day. But overtime they increased, as will yours.</p>]]></content:encoded>
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		<title>By: Tuhin</title>
		<link>http://www.heidicool.com/blog/2009/09/24/goal-driven-social-media-strategies-tactics-how-are-you-interacting-with-your-target-audience/comment-page-1/#comment-36459</link>
		<dc:creator>Tuhin</dc:creator>
		<pubDate>Thu, 12 Nov 2009 11:55:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.heidicool.com/blog/?p=479#comment-36459</guid>
		<description>&quot; Results are directly proportional to time invested.&quot; --&gt; but how to apply that .In my case topics are less successful and time is more invested .
How to solve it ?</description>
		<content:encoded><![CDATA[" Results are directly proportional to time invested." --&gt; but how to apply that .In my case topics are less successful and time is more invested .
How to solve it ?]]></content:encoded>
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		<title>By: Malcolm Lambe</title>
		<link>http://www.heidicool.com/blog/2009/09/24/goal-driven-social-media-strategies-tactics-how-are-you-interacting-with-your-target-audience/comment-page-1/#comment-31838</link>
		<dc:creator>Malcolm Lambe</dc:creator>
		<pubDate>Thu, 15 Oct 2009 10:53:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.heidicool.com/blog/?p=479#comment-31838</guid>
		<description>Hi Heidi! thing is...big business still doesn&#039;t get it. They see blogs as just online diaries but as we all know - they are much more powerful than that. Not bragging, but when I post from my main blog - http://www.welcometowallyworld.com (and delete that if you think it spam) it&#039;s picked up almost instantaneously by Google. I get spidered a lot. The other handy thing is if I create a new blog and link to it, Google indexes that blog within hours. No sandbox effect. My blog is only PR3 (used to be 5) but that doesn&#039;t seem to affect my Google SERPs - I often get the #1 slot. And again, hope you don&#039;t think I&#039;m bragging, but that original blog (meaning the first one I created) got 508,000 unique visitors in May and regularly gets 65k a month. I&#039;m betting some of the corporate sites would love to see traffic like that.</description>
		<content:encoded><![CDATA[Hi Heidi! thing is...big business still doesn't get it. They see blogs as just online diaries but as we all know - they are much more powerful than that. Not bragging, but when I post from my main blog - <a href="http://www.welcometowallyworld.com" rel="nofollow">http://www.welcometowallyworld.com</a> (and delete that if you think it spam) it's picked up almost instantaneously by Google. I get spidered a lot. The other handy thing is if I create a new blog and link to it, Google indexes that blog within hours. No sandbox effect. My blog is only PR3 (used to be 5) but that doesn't seem to affect my Google SERPs - I often get the #1 slot. And again, hope you don't think I'm bragging, but that original blog (meaning the first one I created) got 508,000 unique visitors in May and regularly gets 65k a month. I'm betting some of the corporate sites would love to see traffic like that.]]></content:encoded>
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		<title>By: Heidi Cool</title>
		<link>http://www.heidicool.com/blog/2009/09/24/goal-driven-social-media-strategies-tactics-how-are-you-interacting-with-your-target-audience/comment-page-1/#comment-31474</link>
		<dc:creator>Heidi Cool</dc:creator>
		<pubDate>Tue, 13 Oct 2009 02:34:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.heidicool.com/blog/?p=479#comment-31474</guid>
		<description>&lt;p&gt;Thanks Andrew, yet if one reads &lt;a href=&quot;http://www.heidicool.com/smchat/smchat093009.pdf&quot; rel=&quot;nofollow&quot;&gt;the Sept. 30th #smchat transcript&lt;/a&gt;, they&#039;ll noticed that participants (like you) had plenty of great ideas to add.&lt;/p&gt;

&lt;p&gt;Green, yes reliability can be a problem, if Twitter gets sluggish during a chat the conversation becomes very hard to follow. Good point about the search engines too. I imagine you are right that they are giving lower rankings to the lower quality article sites.&lt;/p&gt;
&lt;p&gt;The idea of having one&#039;s writing appear in multiple places is good, but it&#039;s all about quality&#8212;many of the article marketers seem to forget that. 1) The articles have to well-written and fill a need for the intended audience. 2)The place where the article is published must draw readers in the appropriate niche. Rather than writing for articles sites, I think people would be better served writing guest posts for established blogs or e-zines in their niche. Doing that, of course, takes work. One needs to be familiar with the intended blog/site and write something that matches the expectations of both that site&#039;s readers and its editors. &lt;/p&gt;
&lt;p&gt;People want a quick and easy way to drive traffic to their sites, but if one is trying to market via content, it takes effort.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Thanks Andrew, yet if one reads <a href="http://www.heidicool.com/smchat/smchat093009.pdf" rel="nofollow">the Sept. 30th #smchat transcript</a>, they'll noticed that participants (like you) had plenty of great ideas to add.</p>

<p>Green, yes reliability can be a problem, if Twitter gets sluggish during a chat the conversation becomes very hard to follow. Good point about the search engines too. I imagine you are right that they are giving lower rankings to the lower quality article sites.</p>
<p>The idea of having one's writing appear in multiple places is good, but it's all about quality&mdash;many of the article marketers seem to forget that. 1) The articles have to well-written and fill a need for the intended audience. 2)The place where the article is published must draw readers in the appropriate niche. Rather than writing for articles sites, I think people would be better served writing guest posts for established blogs or e-zines in their niche. Doing that, of course, takes work. One needs to be familiar with the intended blog/site and write something that matches the expectations of both that site's readers and its editors. </p>
<p>People want a quick and easy way to drive traffic to their sites, but if one is trying to market via content, it takes effort.</p>]]></content:encoded>
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		<title>By: Green</title>
		<link>http://www.heidicool.com/blog/2009/09/24/goal-driven-social-media-strategies-tactics-how-are-you-interacting-with-your-target-audience/comment-page-1/#comment-31471</link>
		<dc:creator>Green</dc:creator>
		<pubDate>Tue, 13 Oct 2009 01:43:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.heidicool.com/blog/?p=479#comment-31471</guid>
		<description>Although I find twitter fun the reliability issues continue to plague it during peak periods.

Heidi there&#039;s another issue with article marketing and it&#039;s that there seems to be a growing consensus that the algorithms are depreciation text driven links from such sites.  Like you I find most of what is written trash and I think the engines are figuring this out as well.
.-= Green&#180;s last blog ..&lt;a href=&quot;http://www.trinkettalk.com/2009/10/12/implosion-continues-in-the-trinket-industry/&quot; rel=&quot;nofollow&quot;&gt;Implosion Continues in the Trinket Industry&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[Although I find twitter fun the reliability issues continue to plague it during peak periods.

Heidi there's another issue with article marketing and it's that there seems to be a growing consensus that the algorithms are depreciation text driven links from such sites.  Like you I find most of what is written trash and I think the engines are figuring this out as well.
.-= Green&#180;s last blog ..<a href="http://www.trinkettalk.com/2009/10/12/implosion-continues-in-the-trinket-industry/" rel="nofollow">Implosion Continues in the Trinket Industry</a> =-.]]></content:encoded>
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		<title>By: atownley (Andrew S. Townley)</title>
		<link>http://www.heidicool.com/blog/2009/09/24/goal-driven-social-media-strategies-tactics-how-are-you-interacting-with-your-target-audience/comment-page-1/#comment-29849</link>
		<dc:creator>atownley (Andrew S. Townley)</dc:creator>
		<pubDate>Wed, 30 Sep 2009 15:12:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.heidicool.com/blog/?p=479#comment-29849</guid>
		<description>&lt;strong&gt;Twitter Comment...&lt;/strong&gt;

Reading Heidi&#039;s framing blog for today&#039;s #smchat [link to post]. Geez Heidi, it&#039;s pretty comprehensive! :) - Posted using Chat Catcher ...</description>
		<content:encoded><![CDATA[<strong>Twitter Comment...</strong>

Reading Heidi's framing blog for today's #smchat [link to post]. Geez Heidi, it's pretty comprehensive! <img src='http://www.heidicool.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  - Posted using Chat Catcher ...]]></content:encoded>
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		<title>By: Heidi Cool</title>
		<link>http://www.heidicool.com/blog/2009/09/24/goal-driven-social-media-strategies-tactics-how-are-you-interacting-with-your-target-audience/comment-page-1/#comment-29138</link>
		<dc:creator>Heidi Cool</dc:creator>
		<pubDate>Sat, 26 Sep 2009 17:10:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.heidicool.com/blog/?p=479#comment-29138</guid>
		<description>&lt;p&gt;John,&lt;br /&gt;
Thanks! I agree that there is no one-size-fits all solution. I think we can sometimes use common methods for different campaign, but in each case they must be adapted to serve a specific goal and target audience. On the other hand, those 5 high-level strategies you listed are key to any successful social media project. As we know from our Twitter spam, many people ignore those rules and instead try to take shortcuts. Such efforts (or should I say -- lack of effort) are typically doomed from the start. &lt;/p&gt;

&lt;p&gt;Tashfeen,&lt;br /&gt;
Yes, posting to e-zines can be a great way to increase exposure. I&#039;ll also sometimes submit blog posts to aggregation sites like &lt;a href=&quot;http://design-newz.com/&quot; rel=&quot;nofollow&quot;&gt;DesignNewz&lt;/a&gt; and &lt;a href=&quot;http://thewebblend.com/&quot; rel=&quot;nofollow&quot;&gt;The Web Blend&lt;/a&gt;. These are edited sites that will publish approved headlines with excerpts or tags and links to one&#039;s posts. I prefer these to the sites that post full copies of posts to avoid the SEO duplicate posting penalty. This also helps drive traffic as people must click through to read the whole post. I&#039;ve also discovered many other good blogs by subscribing to their feeds. The key with these is to choose your submissions carefully. For instance I didn&#039;t submit this post to those 2 because they have more of a design focus, so this post wouldn&#039;t be precisely targeted to their audience. &lt;/p&gt;
&lt;p&gt;Similarly many people recommend &quot;article marketing&quot;, which I have mixed feelings about. My issue is that many of the sites that take article submissions will take any and all comers, thus the quality can vary enormously. This makes me wonder who is actually reading the content found on those sites. This may be fodder for a future post. I&#039;ll have to do some additional research on it. I think it&#039;s a strategy that has potential but that is usually mis-used. &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>John,<br />
Thanks! I agree that there is no one-size-fits all solution. I think we can sometimes use common methods for different campaign, but in each case they must be adapted to serve a specific goal and target audience. On the other hand, those 5 high-level strategies you listed are key to any successful social media project. As we know from our Twitter spam, many people ignore those rules and instead try to take shortcuts. Such efforts (or should I say -- lack of effort) are typically doomed from the start. </p>

<p>Tashfeen,<br />
Yes, posting to e-zines can be a great way to increase exposure. I'll also sometimes submit blog posts to aggregation sites like <a href="http://design-newz.com/" rel="nofollow">DesignNewz</a> and <a href="http://thewebblend.com/" rel="nofollow">The Web Blend</a>. These are edited sites that will publish approved headlines with excerpts or tags and links to one's posts. I prefer these to the sites that post full copies of posts to avoid the SEO duplicate posting penalty. This also helps drive traffic as people must click through to read the whole post. I've also discovered many other good blogs by subscribing to their feeds. The key with these is to choose your submissions carefully. For instance I didn't submit this post to those 2 because they have more of a design focus, so this post wouldn't be precisely targeted to their audience. </p>
<p>Similarly many people recommend "article marketing", which I have mixed feelings about. My issue is that many of the sites that take article submissions will take any and all comers, thus the quality can vary enormously. This makes me wonder who is actually reading the content found on those sites. This may be fodder for a future post. I'll have to do some additional research on it. I think it's a strategy that has potential but that is usually mis-used. </p>]]></content:encoded>
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		<title>By: mlewis106 (Mike L)</title>
		<link>http://www.heidicool.com/blog/2009/09/24/goal-driven-social-media-strategies-tactics-how-are-you-interacting-with-your-target-audience/comment-page-1/#comment-29093</link>
		<dc:creator>mlewis106 (Mike L)</dc:creator>
		<pubDate>Sat, 26 Sep 2009 13:08:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.heidicool.com/blog/?p=479#comment-29093</guid>
		<description>&lt;strong&gt;Twitter Comment...&lt;/strong&gt;

Reading: RT @photographworks Heidi Cool on goals, audience, and strategy in Social Media - [link to post] - Posted using Chat Catcher ...</description>
		<content:encoded><![CDATA[<strong>Twitter Comment...</strong>

Reading: RT @photographworks Heidi Cool on goals, audience, and strategy in Social Media - [link to post] - Posted using Chat Catcher ...]]></content:encoded>
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		<title>By: photographworks (David Bennett)</title>
		<link>http://www.heidicool.com/blog/2009/09/24/goal-driven-social-media-strategies-tactics-how-are-you-interacting-with-your-target-audience/comment-page-1/#comment-29069</link>
		<dc:creator>photographworks (David Bennett)</dc:creator>
		<pubDate>Sat, 26 Sep 2009 11:36:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.heidicool.com/blog/?p=479#comment-29069</guid>
		<description>&lt;strong&gt;Twitter Comment...&lt;/strong&gt;

@therandymancan It is and she is (Heidi Cool) - Posted using Chat Catcher ...</description>
		<content:encoded><![CDATA[<strong>Twitter Comment...</strong>

@therandymancan It is and she is (Heidi Cool) - Posted using Chat Catcher ...]]></content:encoded>
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		<title>By: EmilyCagle (Emily Cagle)</title>
		<link>http://www.heidicool.com/blog/2009/09/24/goal-driven-social-media-strategies-tactics-how-are-you-interacting-with-your-target-audience/comment-page-1/#comment-29053</link>
		<dc:creator>EmilyCagle (Emily Cagle)</dc:creator>
		<pubDate>Sat, 26 Sep 2009 10:39:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.heidicool.com/blog/?p=479#comment-29053</guid>
		<description>&lt;strong&gt;Twitter Comment...&lt;/strong&gt;

@photographworks That&#039;s a great post. - Posted using Chat Catcher ...</description>
		<content:encoded><![CDATA[<strong>Twitter Comment...</strong>

@photographworks That's a great post. - Posted using Chat Catcher ...]]></content:encoded>
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