Archive for Content

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Content Curation: Learning from others and sharing their knowledge
June 29th, 2010 • 14 comments
Dust off those pixels: your Web site may be due for spring cleaning.
April 05th, 2010 • 11 comments
Listen now. Talk Later. Listening to monitor brands and gain audience insights via social media.
February 08th, 2010 • 12 comments
“Make the Web site bright and shiny.” Bells, whistles and video are only cool if they help you tell your story. Choose carefully.
October 15th, 2009 • 10 comments
SEO and reality: ranking first for ‘subaqueous auto racing’ is only impressive if people actually search on that phrase
September 10th, 2009 • 10 comments
Have you ever tried to eat ice cream with a fork? Copywriting for the Web
July 22nd, 2009 • 13 comments
Say what you mean—don’t let jargon drive your visitors away.
May 12th, 2009 • 11 comments
Marketing is matchmaking: making introductions through lead generation
April 23rd, 2009 • 3 comments
8 things to consider when redesigning your Web site—let’s start with WHY?
April 08th, 2009 • 20 comments
The power of podcasting: building your brand while entertaining (and educating) your audience.
March 17th, 2009 • 10 comments
Seeing is believing: measuring SEO and visualizing results with Wordle Word Clouds
March 06th, 2009 • 5 comments
Learning for fun and adventure: online education comes in many flavors
March 03rd, 2009 • 5 comments
Afraid of outbound links? Don’t be.
October 21st, 2008 • 15 comments
Blogs: The Many Voices of a University
July 23rd, 2008 • 8 comments
5 reasons your blog should have an editorial policy
May 04th, 2008 • 22 comments
Wayfinding within your Web site
February 26th, 2008 • 14 comments
Your home page is NOT your index; it’s your store front
January 16th, 2008 • 22 comments
Tips for Nonprofits Meme
January 11th, 2008 • 4 comments
Web Content: Not just YOUR words and pictures
December 26th, 2007 • 19 comments
Voice and Tone: Writing to reflect your personality as well as your message (Part 2)
December 10th, 2007 • 2 comments
A picture is worth a thousand words, but that’s not always enough
November 14th, 2007 • 9 comments
Voice and Tone: Writing to reflect your personality as well as your message (Part 1)
October 11th, 2007 • 10 comments
Linkbait: Tasty morsels to entice readers
September 07th, 2007 • 32 comments
University Main Web Homepage On-line Discussion
August 21st, 2007 • 13 comments
Blogging your campus communiqués=good customer service
May 15th, 2007 • 4 comments
Converting Word documents to HTML
April 25th, 2007 • 7 comments
Writing to be understood by your audience
March 28th, 2007 • 7 comments
From HTML tables to Flickr: How do you archive your photographs?
January 11th, 2007 • 20 comments
New Year, New Copyright Date?
January 03rd, 2007 • No comments
A picture is worth a thousand words, more or less
December 05th, 2006 • 14 comments
Using CSS to deliver Web content to different media types
November 16th, 2006 • 11 comments
A writer’s obligations: ethics, law and pragmatism, Part 3: Pragmatism
November 13th, 2006 • No comments
A writer’s obligations: ethics, law and pragmatism, Part 2a: Ethics
October 27th, 2006 • 8 comments
I had a good experience at the BMV: Customer Service on the Web
October 25th, 2006 • 3 comments
Web writers: What are we? Journalists? Marketers? Information Providers? Opinion makers? Scholars?
October 13th, 2006 • 22 comments
Taking over the world, or at least reaching out to it
May 05th, 2006 • 6 comments