On-site search engine optimization (SEO) is pretty intuitive once you know the basics, though it helps to have a foundation in HTML and marketing. The following blog posts will help you understand how it works and give you insights to help you think about your keywords as you develop content. Below these I've also included some links to external resources and blogs that provide good reference material. As with any of our marketing endeavors the most important thing is to write great (easy to read) content that serves the needs of your target audience. If you do that, the in-bound links will follow.
If you need assistance, I am also available to review your site, modify your code and edit your content to help improve your site's SEO. If you would like a quote, simply fill out my contact form, describe your goals and include a link to your site in the text. I'll then review the site to see what work I would recommend and get back to you with a proposal and price quote.
- An Introduction to Search Engine Optimization (SEO)
- Making sense of semantic HTML: an introduction for clients and new Web designers
- Seeing is believing: measuring SEO and visualizing results with Wordle Word Clouds
- seo – keywords do the darndest things
- SEO and reality: ranking first for ’subaqueous auto racing’ is only impressive if people actually search on that phrase
- Will you link to me? Things to ponder before asking this question.
Content and Social Media Tips to support SEO
- Web 2.0 & Social Networking can enhance “findability”
- Enhance your reputation & increase traffic by joining discussions on other blogs
- Linkbait: Tasty morsels to entice readers
- 5 reasons your blog should have an editorial policy
- Things we can learn from del.icio.us—for use in our marketing endeavors
- An URL by any other name would still work like an URL, part 1: subdomains
- Is Flash evil? No, but Flash-based sites can be a marketing nightmare.
Give your readers what they want. Scrap the bells, whistles and business jargon.
- “Make the Web site bright and shiny.” Bells, whistles and video are only cool if they help you tell your story. Choose carefully.
- Beware of your vocabulary
- Say what you mean—don’t let jargon drive your visitors away.
- Have you ever tried to eat ice cream with a fork? Copywriting for the Web
- Marketing is matchmaking: making introductions through lead generation
- MKTG 101: Web Content Should Serve Visitor Needs
- Afraid of outbound links? Don’t be.
- Voice and Tone: Writing to reflect your personality as well as your message (Part 1)
- Voice and Tone: Writing to reflect your personality as well as your message (Part 2)
External SEO Resources
- Alltop - Top SEO (Search Engine Optimization) News
- Google AdWords: Keyword Tool
- Google Webmaster Central
- Google Webmaster Central YouTube Channel
- Hobo SEO Blog
- Improve SEO with Google Webmaster Tools
- Matt Cutts: Gadgets, Google, and SEO
- Search Engine Watch
- SEO by the sea
- seomoz.org (very thorough resource)
- SEO Theory – SEO Theory and Analysis Blog
- Webmaster Center - Bing