Cleveland Public Art (CPA) is dedicated to improving the quality of life and enhancing the economic competitiveness of Cleveland and its surrounding communities through the highest quality, site-specific public art and creative urban design. By actively engaging the public, designers, artists and decision makers, we work collaboratively to create unique places that revitalize neighborhoods and transform the way people see and experience the city.
To replace the old CPA site with one that would better convey it's mission, engage community stakeholders, educate the public, provide resources for artists, and showcase CPA projects.
As a CPA trustee, and member of the marketing committee, my primary role in the project was to work with the CPA staff to develop our site goals and strategy. In this role I:
Given the local focus of CPA, we felt it was very important to choose a company from the region. After meeting with several very talented firms we selected The Form Group in Shaker Heights, Ohio.
"FORM is founded on the belief that superior visual design leads to more effective communication, understanding, and ultimately, a better society."
"Cleveland Public Art was fortunate to have Heidi Cool’s help during the redesign of our website. From the early stages until the launch of the site, Heidi was there to provide her technical expertise and to make sure that we were getting all that we wanted out of our website. She was especially helpful in the beginning stages of the process, helping us to think about what our goals were for the site and how we wanted the site to function."
Director of Development and Marketing
Cleveland Public Art