Now that you have a new site you need to spread the word! You can promote your site through traditional marketing channels such as advertising and direct mail as well as via social media.

Blogging

Your blog functions as the hub of your social media marketing and outreach.Tell the big stories on the blog and share them via social media. When we say stores we mean stories. Write things that will educate or entertain people in your target audience. You can post announcements there too, but you should keep it interesting.

Blogging for Business and How It Drives Sales says that B2B companies with blogs generate 67% more leads that those without. You want leads as well, so this will help. Blogs are also good for SEO and for increasing engagement.

Social Media

You don’t have the time or staff to implement this as much as you would like, so you will have to prioritize. Focus your efforts on the social media channels where your target audience spends their time. Social media is a two-way street.Don’t just post. Read what your followers post. Reply to their posts. ReTweet (or repost) posts from other users which may be of interest to your followeers.

Most popular platforms in 2019 (Excluding those used mostly in China)

1. Facebook – 2375 million active users – Social
2. Youtube – 2000 million active users – Video
3. WhatsApp – 1600 million active users – Messaging and Voice
4. Facebook Messenger – 1300 million active users – Messaging App
5. Instagram – 1000 million active users – Photos and Video
6. Reddit – 330 million active users – news and link sharing and aggregation by topic
7. Twitter – 330 million active users – social microblogging
8. LinkedIn – 310 million active users – professional networking
9. Quora – 300 million active users – Questions and Answers
10. SnapChat – 295 million active users – Multimedia Messaging
11. Pinterest – 265 million active users – Share sites and images